KPOP lovers beware, thereโs a destination in Seoul thatโs solely reserved for fans and itโs worth every bit of your time. Yes, SMTown screams KPOP from thousands of miles away.
Whether youโre in love with Girlโs Generation, NCT, EXO, Super, and more- this place is the perfect fit for you. And thanks to Seoul, the giant building is made of six levels, called SMTown.

As crazy KPOP fans, itโs hard to express your feelings for your idols. But this location gives you plenty of chances to do just that and more. No, weโre not kidding. This land is dedicated to die-hard fans who simply canโt get enough.

Situated in the famous Coex Artium, you simply canโt miss this venue. Moreover, think along the lines of six giant floors. And these arenโt ordinary by any means. Simply put, it comprises of six levels of pure entertainment bliss. Howโs that for an indulgent treat?
But wait, thatโs just the beginning. Join us as we go through a virtual tour thatโs centered around nothing but the best of KPOP.
How do I get there?
The iconic venue is situated inside the famous Coex Mall. Hence, you can easily reach the destination through the subway via Line 2 Samseoung Station. You can head out on exits 5 as well as 6.

Other than that, numerous buses and taxis can also reach the venue.
SMTown – the cityโs theme park comes to life
So we know the giant entertainment complex comprises of multiple floors. Likewise, weโre now well aware that everything revolves around the famous Korean pop industry. Just a reminder of how the venue proves you can’t have too much KPOP!

But did you know that this destination calls itself the cityโs theme park? Yes, that was major news for us too. And trust us when we say, it all makes sense in the end.

You can easily spend your entire day at SMTown without looking back. From KPOP merchandise to countless photographs too, there are even cafes to kick back and relax.
A welcome thatโs fit for royalty – Level 1
Imagine VIP treatment for KPOP fan status. The only difference is you no longer have to imagine. It’s an absolute reality at this destination.

Every visitor gets a huge welcome entry via giant flat-screen television screens. Here, famous bands are doing what they do best- entertain! So donโt be shocked or afraid to shake a little leg or sing along to lyrics while going up that escalator. Itโs pure KPOP fever everywhere!

SMTown Giftshop – Level 2
You canโt come all the way to this famous destination and walk out empty-handed. And for that reason, you must visit the gift shop on level 2. Here, you can choose from plenty of famous merchandise.

Youโve got stationery and jewelry as well as iconic clothing too- whatever tickles your fancy. Even if you donโt make a purchase, just processing everything around is overwhelming for many.

Say hello to KPOP Museum – Level 3
Like we said previously, KPOP fever is in the air. And this venue is giving you countless chances to help learn just a little bit more about your idols.

The SMTown Museum has many people talking and rightly so. This one of a kind adventure-packed venue plays with state of the art technologies. And thatโs exactly what gives KPOP posters and images that real-life effect.

Moreover, the museum grants fans so many opportunities of getting virtual interactions with their idols. This is in the form of broadcasts, photoshoots, and even exhibits that feature unreleased photos. In short, youโre living the augmented reality of a KPOP dream.

Even backstage, minute by minute details of what exactly happens at concerts is up for grabs. How cool is that?
The museumโs opening hours are daily from 11 am to 8 pm. And while the tickets cost 18,000 won, you get a special discount on the last Wednesday for each month. Here, tickets drop down to almost 10,000 won!

And while you are in Seoul, don’t forget to go to E-Sports Hall of Fame.
Time to unwind at the cafรฉ and mart- Level 4
All that shopping and entertainment might tire even the most enthusiastic and energetic amongst us. This is why organizers have perfectly planned the ultimate relaxation points at level 4.

Sit back, relax, and unwind at the KPOP themed cafes galore. Choose from an assortment of edibles in the form of popcorn, ice cream, candies, refreshing beverages, desserts, savories, and whatnot. Above all, you can avail goodies in KPOP themed packaging.

So as you refresh yourself, youโll still have your idols by your side and on your mind.
Say hello to theater galore – Level 5
From gala shows and musicals to music videos, short movies, and plenty of pretty people- level 5 is pure bliss. The theater portrays happy go lucky vibes all around. The entire entertainment package is around 118 minutes long, followed by a 40 minute Gala Show.

The ticket costs around 44,000 won but true fans will do anything to have a great KPOP time.

SMTown Chill Zone- Level 6
We all need a little relaxation after a dayโs worth of partying. And for this reason, organizers have dedicated level 6 to just that. Full blast chillers, comfy seats, and free wifi access- what more do you really need?
Itโs needless to say that KPOP fans are in for a treat. This iconic venue has all the ingredients to impress fans and regular visitors with its abundant offerings.
If you happen to visit Seoul for a day, donโt forget to check out this fantastic One Day Itinerary.