Seoul Fashion Week, I am pretty sure you heard about it! But what do you know exactly about this fashion event? In this article we are not only going to discuss what, where and when it is but more essentially why do you HAVE TO go there if you visit Seoul and who are you likely to meet there ?
You may not know yet as I am a new editor for Koreabyme magazine but I am a huge fan of fashion and most of all of Korean fashion. So, I arrived in South Korea on the 6th of October and was already attending my first Seoul Fashion Week on the 15th of October! This is how excited I was to go there and I can tell you it was WAY BETTER THAN WHAT I EXCEPTED.ย
But before talking about my experience as a foreigner going to Seoul Fashion Week, letโs talk about this event first. Korean people usually call it the SFW so letโs do the same as it is way shorter. It actually occurs twice a year being held both in March and in October, However, because of Corona Virus the one that was supposed to be held in March was cancelled so we will have to wait until October for the next one. This event is hosted by Seoul Metropolitan Government and organized by Seoul Design Foundation and it always takes place at the same place Dongdaemun Design Plaza which is known to be a hot spot for design and fashion. So now that you know what, where and when is it let me tell you why you HAVE TO go to SFW .
The atmosphere is amazingย
First, when you get out from the subway station you can hear a loud music as if you were at a concert. You are surrounded by stylish people of all ages and professional photographers, all the fashion shows are live broadcasted on a giant screen and you can participate to various shows and events.ย You can also see kids dancing, someย stylish pop-up store displaying very fancy and originalย pieces of clothes at very affordable prices, you can meet the designers and even buy some unique items !ย
Just walk down this path to feel the SFW vibes
You will MEET various KOREAN MODELS
Actually, if you go to SFW you will see Korean models everywhere, as they are invited to some shows, between two shows or when their show is over they just hang out around, meeting some professional photographers and plan future collaborations or waiting for some designers or brand representatives to give them free products so that they can promote them onย their socials mediasโฆ
So you donโt even have to go to a show to see models, they are EVERYWHERE.
You will BE a MODEL yourself
If you hang out at SFW you are likely to be treated as a model by photographers.
You may wonder why ? because you are a FOREIGNGER and as such your beauty is very UNIQUE there and photographers can fight just to have a picture of you!!! Thatโs crazy right? I am not joking if you go there be ready to be treated as a model !
You can MEET CELEBRITIES
This is true as well,ย before each big show you can see Kpop singers, models or actors getting out of their car and walking on a red carpet! They are also some shows where you can either be invited or buy tickets. Usually when you go to such shows you can be sure to meet at least one celebrity. I went to one show and I randomly came across my favorite music band: The Rose ! Can you believe that ?ย
Incredible, right ? Such a crazy week happens only twice a year but waiting is worth it ! See you at the next fashion week !
